If you don’t have a lot of experience diving into the backend of your website, you might consider consulting a web expert to secure your site. Now you have to use it in your content if you aren’t already. (Well, almost there.) Most SEO audits take place on desktop, but doing a few quick mobile checks can make the difference between ranking or not. Download the free Google Quality Rater Tool and get the kinds of insights on your content that actually improve your rankings.
In the example below, you can see the title tags, like “Pellet Stoves – Mobile Home Repair,” outlined in yellow. If you’re looking to save money by only auditing a few of your webpages, don’t. An audit like that only provides your business with a partial view into your SEO strengths and weaknesses. Start with issues that have the biggest impact on your SEO and user experience. Your title tags and meta descriptions are your first chance to impress people in search results. Schedule monthly checks to catch harmful links before they tank your rankings.
An enterprise SEO audit isn’t something large organizations or corporations can afford to take lightly. There are no shortcuts with search engine optimization, so don’t base your enterprise SEO strategy from an SEO audit checklist you found on the web. Millions of dollars or more are at stake with search engine optimization for businesses looking to compete at the enterprise level. At this level, most of your competition has likely invested heavily in search engine marketing tactics like SEO and PPC for over a decade. An enterprise SEO audit should also consider how the website’s performance compares to competing sites in the SERPs (search engine results pages). Our SEO audit process begins with our team analyzing your website content, code, structure, and more to determine your strengths and weaknesses.
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And can be done manually or with the assistance of a website crawler, depending on the size of your site. Content is the backbone of any website, so it’s a must for auditing. They have a clear menu at the top, images, and a block-like orientation that separates the different sections of their site.
Auditing SEO Performance: Your Ultimate Guide to Optimizing Visibility and Engagement
Sometimes, a webmaster might have inadvertently blocked certain pages disabling Google from accessing them. This is a bad way of putting things given that an SEO audit is a complex procedure. It is meant to analyze multiple aspects of your business and based on them, help you understand what is good and where you can improve.
• Duplicates – if multiple pages share the same title or meta description, rewrite them to be distinct. The Raven study found 22% of page titles were duplicates and 17% of meta descriptions were duplicate across sites crawled . Fixing these can improve your click-through rates and SEO Anomaly avoid confusing Google.
- If you’re an established enterprise or SMB, however, a larger agency provides the best value.
- Conveniently named Site Audit, it’s another option for crawling your site.
- While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment.
- This means you may have problems with indexing, duplicate content issues, and loss of page rank.
- Watch out for any sudden spikes in new, low-quality backlinks.
So you can stay on top of future issues before they hurt your organic search performance. The entire point of this SEO audit is to improve your website’s performance. You can tweak the timeframe to see your organic traffic performance over a longer time period. Utilize the tools mentioned above to assess your site’s performance, identifying areas that require immediate attention. After auditing hundreds of websites, the biggest pattern I notice isn’t complex technical SEO issues, though they do matter. Too often, I see sites start building backlinks simply because their SEO isn’t progressing, hoping more links will magically help.
It’s like spending time and money on great content, only to have small website mistakes ruin it. We provide a set of SEO tools to help you understand your website from a search engine’s perspective. The Google Search Quality Rater Tool takes all of Google’s complex guidelines and puts them into customised, actionable steps you can follow to improve your content and rankings. The improvement checklist is your road map to fix your piece of content step by step. Demonstrating strong E-E-A-T is essential for ranking any piece of content in Google’s organic search results. Contrary to popular belief, duplicate content doesn’t result in a Google penalty, though it does force search crawlers to make a decision about which page should be indexed and ranked.