You can check yours with GTmetrix or Google PageSpeed Insights. In a recent survey conducted by Directive, 78% of marketers identified keyword research as a high-impact practice for driving new traffic. The research process allows you to better understand what your audience is searching for and create content that directly addresses these search queries. Before we get into the top 10 Google ranking factors around which you can optimize your website pages, let’s first go over the different types.
For example, WordStream has been publishing high-quality content about PPC for a long time now, so Google has come to see us as a trusted source in this niche. But if we were to publish a super high-quality post about, say, robotic process automation, our chances of ranking for that keyword are slim. SEO is the process of optimizing your website to rank as high as possible in organic search engine results (and yes, you can aim for the first page).
Focus on on-page SEO
However, if an earthquake happened recently, then news articles and fresher content might appear. If other prominent websites on the subject link to the page, that’s a good sign that the information is high quality. Luckily, most CMSes add internal links to new webpages from at least one other page by default. This may be on the menu bar, on the blog homepage, or somewhere else.
App title and short description
- Also, keyword-matched H1s have essentially no relationship with higher Google rankings.
- Get the most comprehensive tools for website marketing and move your website to the top of Google search results with Semrush.
- If your blog’s name is used by other websites, though, or the name is a common phrase, your blog might not show up on the first page – even though it’s being indexed.
- Regularly monitoring your performance helps you identify what’s working and where improvements are needed.
- Google stopped posting this number and it’s page-specific counterpart—page authority—a while back, but in one shape or another, it’s still clearly part of their algorithm.
If your site doesn’t work well on phones, you could be missing out on a lot of visitors. These tools can help ensure that your website meets web accessibility standards. That means everyone, regardless of their abilities, can use it. Consider a hosting solution like Elementor’s WordPress Hosting. This hosting is built to work seamlessly with Elementor, ensuring optimal performance and faster loading times for your Elementor-powered website. If you have an additional question, drop it in the comments section below this article.
New apps without historical ranking data and a reference point find it especially difficult. Designing well-performing screenshots may seem challenging, given the number of design elements that have the potential to influence user engagement on our app’s store listing. A/B testing various approaches yields the best results, but it is not financially viable for every app. However, everyone can run competitive ASO research to analyze design patterns and introduce images that will engage users. The Google Play app icon is a crucial visual asset, visible to users on the app’s store listing and search results. A well-designed icon can communicate the app’s primary purpose, identity, theme, and even additional messaging, like seasonal updates.
You can check your Core Web Vitals through Google’s PageSpeed Insights tool. If you want to track your appearance in SERP features, use a tool like Position Tracking. Featured snippets also tend to appear at the top of the page when they’re triggered. Focusing on originality and adding unique insights to your content can help your content stand out.
Domain Authority and Page Authority are terms used by SEOmoz.org to quantify how authoritative a site or page is overall. This goes back to my example of getting a link from CNN.com being more important than getting a link from a weak site. If you can get a link from a high page authority page, this is likely to help your ranking.
Second, I looked at what was already ranking on the first page. Thanks largely to RankBrain, Google can figure out if your site is a good fit for a specific keyword. It’ll provide you with an overview of your top pages to optimize. And give you insights into your potential traffic gains if you make the right changes.
If an asset isn’t ranking, re-optimize it for relevance, search intent, engagement, and readability. Refreshing your content will ensure that you’re offering users the best (and most up-to-date) information and driving increased keyword visibility. This will help you uncover potential reasoning for how/why a site SEO Anomaly was hit by an update, or certain keyword rankings and pieces of content that may have been impacted by it.